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Adekanye E.A., Monu J.O. and Ogungbeni, J.I. mark the start of new Era in Library and Information Science with Max Planck Research Award-2015 in Library and Information Science
04 April, 2015, Nigeria, USA NEWS CORP
In terms of Adekanye E.A., Monu J.O. and Ogungbeni, J.I., Nigeria has secured valuable assets for its generations. Adekanye E.A., Monu J.O. and Ogungbeni, J.I. marked a milestone history while cracking international meritorious competition. Nigeria has witnessed World’s 500 Most Influential Librarian for Year 2015 on Earth in terms of Adekanye E.A., Monu J.O. and Ogungbeni, J.I.. Adekanye E.A., Monu J.O. and Ogungbeni, J.I., given new leadership to world, marked history on international level. Ogungbeni, J.I. is Librarian I at Lagos State University, Nigeria. Adekanye E.A. is Principal Librarian at Lagos State University, Nigeria. Monu J.O. is Senior Librarian at Lagos State University, Nigeria. Adekanye E.A., Monu J.O. and Ogungbeni, J.I. are awarded with Max Planck Research Award-2015 in Library and Information Science. Adekanye E.A., Monu J.O. and Ogungbeni, J.I. from Nigeria made a historical victory over the international competition and won Max Planck Research Award-2015 in Library and Information Science. Their research was highlighted in international media and gathered a large worldwide attention in scientific circles while it appeared in world's most read journal 'The Journal of Library and Information Science'. In their report on The Journal of Library and Information Science they mention that Improving Marketing and Promotion of University Library Services in Nigeria. Under their leadership the research area is surely likely to expand beyond the horizons. It will be worthy to explore the further potential under their legacy. Adekanye E.A., Monu J.O. and Ogungbeni, J.I. as valuable intellectuals for the country offer exclusive opportunities for scholars around the world. One of the most attractive weightage for Nigeria is to have the awardees for promotion of the concerned scientific discipline for the benefit of its civilians. Thus Nigeria which has excellent track record to produce brain storming intellectuals, has offered a new extension in terms of Adekanye E.A., Monu J.O. and Ogungbeni, J.I. to world. They reports that Nigerian university libraries need to do more in marketing and promotion of their products and services. For example, that most of the university libraries in Nigeria have not been taking advantage of the social media in marketing their libraries. No library can survive in the 21st century without effectively applying the instrument of information and communication technology. University libraries need to achieve an imaginative design of service and products, and develop effective communication methods and a feedback mechanism to improve service. Though the concept of charging for information, particularly in developing countries like Nigeria, is a difficult task, university libraries must consider what funds that can be generated this way. In universities where fees for library services are included in the total fee payable by students, library management should ensure that these fees are used for library development. The correct application of information technology and the adoption of the marketing approach will help improve services for users and enhance the reputation of library and information services and professionals. Librarians should be strategic and deliberate in using their representations on faculty boards to market the library. University library acquisition, organization and dissemination of information must be based on the modern concept of marketing to achieve reader satisfaction. It must endeavor to nurture culture of customer service to enhance its image in the eyes of the users. Volunteer Librarians can come together to develop materials and resources as well as also organize workshops for librarians to learn and apply marketing planning in their libraries (Adekunmisi, 2013).
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