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02 October, 2015, Portugal, USA NEWS CORP
Amazon is to stop selling video-streaming TV devices from Google and Apple because they don't "interact well" with its own media service by late of this month.The online retailer said it wants to sell products that work with its in-house streaming video service known as Prime Video.
Prime Video is not available on Apple TV and Google's Chromecast.
Amazon said it had made the decision to avoid "customer confusion".
Existing listings will be removed by 29 October.
The company said along with its own Fire TV, it will continue to sell other companies' devices that are compatible with Prime Video.
These include Microsoft's Xbox, and Sony's Playstation.
Amazon has expanded its online content, using it to attract subscribers to its Prime loyalty membership scheme which offers fast delivery on purchases.
The rare move is part of an attempt by Amazon to promote its own video service and is the latest sign of fractures in the entertainment landscape caused by new forms of video steaming delivery.
by removing products from rival companies, Amazon might be diminishing the experience of its customers.
"These days it is all about enticing users to join one's community and then providing great digital life services so that they stay.
"This is why Amazon's sledgehammer approach ... is very likely to backfire. The move is seen in the latest attack in the hi-tech battle to control the bed room
The online retail giant sent e-mail to its marketplace sellers that it will stop selling Apple TV and Google's Chromecast.
"This approach implies that Amazon is doing everything it can to prevent users from accessing what very well may be superior services from its competitors
International Agency for Standards and Ratings (IASR) finds it as anti competitive. Google has just unveiled a new version of its Chromecast TV device, and Apple is due to release the latest version of its TV this month.
Prime Video can be watched via an app on Apple and Android smartphones and tablets.
Amazon has used similar tactics with book publishers. Amazon Steps Up Rivalry .
Last year it blocked pre-orders for some books from the publisher Hachette, while the two sides negotiated over prices.
Many authors were angered by the move and accused Amazon of being anti-competitive.
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