Saturday, 13 December 2014

Facebook says No to dislike button

USA NEWS CORP



Facebook says No to dislike button

 13 December, 2014, California, USA NEWS CORP



Facebook CEO Mark Zuckerberg has ruled out adding a ‘dislike’ button on Facebook “anytime soon.” The 30 year-old says there has been great demand and the social network is looking for ways users can “express a wider range of emotions.”
Facebook generates around 4.5 billion ‘likes’ a day according to the site’s official figures. However, there is no option to ‘dislike’ something at present. Zuckerberg says the company is mulling this, but it’s not something they’re going to rush. What I think is there are more sentiments that people want to express rather than just positivity. People share things that are sad or are tough cultural or social things and people tell us they are not comfortable pressing ‘like’ because ‘like’ is not the appropriate sentiment when someone lost a loved one or is talking about a difficult issue. “I think giving people the power to express more emotions would be powerful, but we need to find out the right way to do it, so that it is a force for good and not bad and demeaning the person out there,” Zuckerberg added. 
Fake likes Facebook's Like button has been criticised as being a method by which the social network collects data on its users' browsing habits.  The system has also come under fire due to a high volume of "fake likes" - when the popularity of a brand or piece of content is inflated artificially. On closer inspection, many of the "likes" appeared to come from accounts that were not real people. Hardly any of the "likes" originated from places like the UK or US - instead the majority originated in places such as the Philippines.  Facebook has initiated legal action against firms offering "fake likes" or other bogus business practices on the social network. Facebook's big concern is revenue.  "They need to keep their advertisers happy. 'dislike' button may harm advertisers.  'dislike' button will lead to online bullying.
YouTube, for instance, has a ‘dislike’ button users can press if something doesn’t appeal to them. However, such a mechanism could lead to bullying and numerous negative comments. “Some people have asked for a ‘dislike’ button because they want to say that thing isn't good. That's not something that we think is good for the world,” the Facebook CEO said. Zuckerberg hasn’t ruled out adding a ‘dislike’ in the future, saying, “we don’t have anything coming out soon, but it is an important area of discussion.”  However, for those too desperate to wait for a ‘dislike’ button, they can still add a thumbs-down sticker in the comments section.

USA NEWS CORP



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