Sunday, 7 December 2014

Netherlands is attractive tourism spot for Europians



Netherlands is attractive tourism spot for Europians

08 December, 2014, NetherlandsUSA NEWS CORP

The Dutch government’s tourism policy has three focuses: entrepreneurship, sustainability and boosting the number of foreign visitors to the Netherlands. More visitors to the Netherlands A record number of almost 12 million tourists visited this country in 2012, spending a total of €5 billion. As in previous years, the majority were from Germany, the United Kingdom and Belgium. The Netherlands also attracted more visitors from Japan, China and India. Promoting the Netherlands The Netherlands Board of Tourism and Conventions (NBTC Holland Marketing) is responsible for branding and marketing the Netherlands nationally and internationally. Its activities are aimed at attracting as many tourists as possible to the Netherlands. NBTC puts the country on the map as an attractive destination for holidays, business meetings and conventions, notably through the Holland website. A shrinking budget The NBTC receives funding from central government to promote the Netherlands. Between 2011 and 2015, its grant will be halved from €16.6 million to €8.3 million. With this in mind, the NBTC is thinking ahead and focusing its sights on 11 countries –Germany, the United Kingdom, Belgium, the United States, France, Italy, Spain, Russia, China and Japan. About 80% of all foreign visitors to the Netherlands come from these countries. Fewer regulations for doing business The Dutch government wants to abolish red tape and scrap unnecessary regulations for businesses. The aim is to create greater scope for entrepreneurs, especially in the tourism and recreation industry. Company Dossier The Company Dossier is a data-sharing scheme to ease the regulatory burden. Companies need only record certain information once, which is then provided to regulators and authorities as often as necessary. The hospitality industry is already working with the scheme and the events industry has also expressed interest. Fewer inspections for businesses that comply with the rules The government wants to reward law-abiding businesses by reducing the number of required inspections. This will give inspectors more time to check up on businesses that do not comply with the regulations. The hospitality industry is one of several sectors currently considering ways of implementing the new scheme. Sustainability: tourism industry invests in nature Central government is encouraging entrepreneurs to come up with new ways of investing in the Dutch countryside. For example, six Green Deals have been signed with the recreation sector. The aim is to demonstrate the potential of green growth.

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